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BIXBY VILLAGE PLAZA
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News & Press

HiroNori Craft Ramen Set to Open in Bixby Village Plaza!

7/16/2025

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​Ramen lovers, get ready HiroNori Craft Ramen is coming soon to Bixby Village Plaza! Known for its rich, slow-simmered broths and handcrafted noodles, HiroNori delivers authentic Japanese ramen with bold flavor in every bowl. Whether you're craving their signature Tonkotsu or classic Shoyu ramen, HiroNori is the go-to spot for comfort, quality, and the greatest culinary excellence. Coming soon to Unit B‑7, this highly acclaimed ramen shop is about to bring serious flavor to Long Beach. Stop by once they open and discover why ramen fans across SoCal can’t get enough! 
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The Melt Working on Two Los Angeles Locations

5/27/2025

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WHAT NOW LOS ANGELES
Long Beach, CA- California Fish Grill, a fast-casual seafood restaurant chain founded in 1998 in Gardena, is getting ready to open a new location in Long Beach at 650A N Bellflower Blvd.

Headquartered in Newport Beach, the company operates over 58 locations across California, Arizona, and Nevada. Now it is getting ready to open another location, this time in the Bixby Village Plaza, according to details from Westar Associates. California Fish Grill will open in a 2,200-square-foot space within a building currently under construction, which was the former home of a CVS Pharmacy. Other tenants set for the development include Urbane Cafe, Luna Grill, and The Melt.
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This will be an excellent location for a new California Fish Grill, considering it is in a busy shopping center anchored by Target and sits at the intersection of major roads, ensuring high visibility and traffic. The site is surrounded by key institutions like California State University, Long Beach, the VA Medical Center, and the Belmont Shore community, providing a strong and diverse customer base. It’s unclear when this location will open.

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California Fish Grill Opening New Site in Long Beach

5/23/2025

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WHAT NOW LOS ANGELES
California Fish Grill, a fast-casual seafood restaurant chain founded in 1998 in Gardena, is getting ready to open a new location in Long Beach at 650A N Bellflower Blvd.
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Headquartered in Newport Beach, the company operates over 58 locations across California, Arizona, and Nevada. Now it is getting ready to open another location, this time in the Bixby Village Plaza, according to details from Westar Associates. California Fish Grill will open in a 2,200-square-foot space within a building currently under construction, which was the former home of a CVS Pharmacy. Other tenants set for the development include Urbane Cafe, Luna Grill, and The Melt.

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Urbane Cafe Continues to Expand Throughout LA

5/22/2025

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WHAT NOW LOS ANGELES
After opening in Studio City last month with a plethora of special offers, Urbane Cafe appears nowhere close to slowing down its expansion throughout Los Angeles, this time with new locations coming to Long Beach and Rancho Palos Verdes.

Previously, What Now Los Angeles reported on Urbane Cafe opening new locations in Studio City at 11277 Ventura Boulevard and Long Beach at 4001 N. Lakewood Blvd., Suite 100, in the LBX Long Beach Exchange Retail. This appears to be just the beginning, considering the company has another two locations up its sleeve. Urbane Cafe will open a new location in Rancho Palos Verdes at 29131 S Western Avenue, according to the company’s website. After this, the company will focus on Long Beach, where another location will open in a brand-new building currently under construction at 650A N Bellflower Boulevard, according to Westar Associates. It’s unclear when these two locations are expected to open.

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Luna Grill Landing at Bixby Village Plaza

5/21/2025

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WHAT NOW LOS ANGELES 
Luna Grill, a fast-casual Mediterranean restaurant chain founded in 2004 by husband-and-wife duo Sean and Maria Pourteymour in San Diego, is getting ready to open a new location in Long Beach at 650A N Bellflower Blvd.
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The company’s newest location is set to be a part of the Bixby Village Plaza, according to intel received by What Now Los Angeles and confirmed online by Westar Associates. It’s unclear when this location will open, but it will be in a new building currently under construction. Other new tenants joining Luna Grill include California Fish Grill, Urbane Cafe, and The Melt. Luna Grill will take up 1,800 square feet, making it the smallest tenant, along with Urbane Cafe, which has the same square footage.

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LUNA Bistro Café: A Flavorful New Spot Coming to Bixby Village Plaza

4/10/2025

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​Get ready, Long Beach — something magical is brewing under the moonlight! LUNA Bistro Café is opening soon at Bixby Village Plaza, bringing a flavorful journey inspired by the idea of gathering under one moon to enjoy a variation of tastes from around the world. Whether you're craving global-inspired dishes made with fresh, local ingredients or unique craft cocktails that elevate your evening, LUNA promises quality food, bold flavors, and an inviting atmosphere perfect for any occasion. Stay tuned for grand opening updates and get ready to experience a new culinary vibe where good food and great energy come together under one moon.
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Hiccups to give away coffee and tea at grand opening near CSULB Saturday

8/16/2024

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THE HI-LO
Hiccups, a Vietnamese eatery with a wide array of boba drinks, will hold a grand opening Saturday with free drinks and a chance to win a PlayStation 5 at their new location near Cal State Long Beach.
Tucked between Ike’s Sandwiches and East Coast Bagel, the new spot in the Bixby Village Plaza serves up pho, pad thai and dozens of unique drink choices.
Starting at 9 a.m. Saturday, the first 50 people in line get a free coffee or milk tea. Everyone after that will receive a free coffee or milk tea with a purchase over $10 and all attendees can enter for a chance to win a PlayStation 5.
Hiccups first opened locally at the Traffic Circle a decade ago. A few years later, they moved to East Willow Street just south of Long Beach Airport.
It got its name because, “When you eat a lot of food and drink a lot of boba tea, you get the hiccups,” Store manager Andy Hoang said.

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Trung Nguyen E-Coffee Set to Open at Bixby Village Plaza

8/14/2024

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Coffee lovers, get excited—Trung Nguyen E-Coffee is opening soon in Bixby Village Plaza, Suite B-2! Known for its rich heritage and deep roots in Vietnamese coffee culture, Trung Nguyen E-Coffee is bringing its unique blends and aromatic brews to the Long Beach community, promising an experience that is both authentic and invigorating. It is more than just a coffee shop, it’s a cozy spot to relax, meet friends, or work remotely, all while enjoying the finest Vietnamese drip coffee and more. Stay tuned for the grand opening and get ready to savor every sip at Trung Nguyen E-Coffee!
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Hiccups Asian Kitchen Now Open in Bixby Village Plaza!

6/20/2024

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Hiccups Asian Kitchen is now open in Bixby Village Plaza in Suite E-3, ready to take your taste buds on an unforgettable journey through the East. At Hiccups, it's all about embracing rich cultures and sharing a bounty of delicious goodness. From the irresistible crunch of popcorn chicken to the comforting warmth of pho, the savory delight of garlic noodles, and refreshing boba, their menu is designed to satisfy every craving. Whether you're in the mood for a quick bite or a leisurely meal, Hiccups Asian Kitchen is ready to serve you at a moment's notice. Come check them out and experience the vibrant flavors for yourself!
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Long Beach Fire Department and Westar Associates Collaborate for Vital Training Operations

10/20/2023

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​The Long Beach Fire Department, in collaboration with Westar Associates, successfully conducted training exercises from October 7th to October 11th, 2023. The five days of training took place at the vacant CVS building at Bixby Village Plaza, which was slated for demolition.

The primary objective of theses training exercises was to utilize the vacant property in its existing state to facilitate specialized training in "vertical ventilation operations," "forcible entry," and "hose lay operations." These critical skills are essential for firefighters to effectively respond to and manage emergency situations. "Vertical ventilation operations" involve removing roofing materials and sheeting, leaving only structural members. This operation is performed during fires to alleviate heat and smoke, making it safer for both firefighters and potential victims. "Forcible entry" pertains to the tactical removal of interior doors, a crucial skill when gaining access to a structure during emergency responses. "Hose lay operations" involve deploying hose lines for simulated firefighting scenarios, which are fundamental for controlling and extinguishing fires.

Throughout the course of these five days, fire crews from the Long Beach Fire Department undertook these various training exercises to hone their skills. The comprehensive nature of this training ensures that the firefighters are well-prepared for real-life emergencies, ultimately enhancing the safety and well-being of the Long Beach community.

Westar Associates was proud to support the Long Beach Fire Department in their training efforts. The collaborative partnership between Westar Associates and the Fire Department showcases a commitment to community safety and ensuring their vacant building served a valuable purpose before its scheduled demolition.
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